40+ Stats and Benchmarks on the Business Impact of Personalization

Personalization might well be the most impactful approach to customer interaction, driving business objectives from lead generation, conversions / sales, customer satisfaction and loyalty, and also marketing efficiency. There is vast empirical evidence on the business case for Personalization across industries, and this blog article will collect recent stats and benchmarks on a continuous basis. You will find, that those benchmarks have a wide range. This is to be expected, as the impact is highly dependent on baseline and progressiveness (e.g. the employment of state-of-the art predictive analytics and machine learning capabilities) as well as comprehensiveness of Personalization (to get the full picture on what comprehensive Personalization should entail, please check my previous blog post on the 8 Facets of Personalization) approach used. The list of benchmarks lets you pick the ones that are relevant for your case. All give the relative uplift, and they are ordered by KPI category with industry (if stated) in bold: